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what does disney use at their theme parks and resorts to try to integrate and improve customers’ experiences with their offerings and brand?

User Koe
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They use the magic bands. Magic bands are plastic bracelets that contain RFID radios, used at Walt Disney world Resort. The magic bands from the central part of the MyMagic+ experience, providing a way for the system to connect data to guests.
User Alexander Fedotov
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