Question

How does data mining help interactive marketing for a business?

A. by predicting which customers are likely to go to a competitor
B. by identifying which prospects should be included in a mailing list
C. by revealing the difference between a typical customer this month and last
D. by predicting what each individual accessing a website is most likely interested in seeing​

Answer 1

a

Step-by-step explanation:

from what i learned, this is a process that helps retain customer loyalty by basically taking data points and guessing for each consumer. none of the other ones seem right tbh.

Answer 2

D. By predicting what each individual accessing a website is most likely interested in seeing.

Step-by-step explanation:

I took the test.