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Choose three ads that seem to combine intertextuality and polysemy and interpret their meeting. What might be the benefits to the brand of this strategy ambiguity

User Jim Garvin
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1 Answer

4 votes

Step-by-step explanation:

There are three ways to compete--product, service, and price.

...

Let's explore how they work.

Product strategy. This lever is about what is being delivered to the marketplace and consumed by the customer. ...

Service strategy. This lever is about defining how to provide customer support to the marketplace. ...

Pricing strategy.

User Jagar
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