Answer:
The conventional wisdom of the digital era is that journalists can now know their audiences in far more intimate detail than at any other time in the history of the profession. Previously, journalists based their audience knowledge primarily on their closest social circles. Now, new tools can help them solicit readers’ feedback, analyze and understand readers’ behavior, and open new channels for conversation. These new capabilities promise to shine a light on the abstract audience — making one’s readers present, quantified and real