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A(n) ______ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever. a) motive b) behavior c) perception
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A(n) ______ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever.

a) motive


b) behavior


c) perception

User Huibin Zhang
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5.3k points

1 Answer

7 votes

Answer:

a motive is the correct one

User Ken Mayer
by
5.2k points
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