Answer:
I have listed twenty questions below that I want to ask the franchisors to help me understand their role in franchising.
What type of products or services do you provide to consumers?
Which location do you plan to choose for establishing your franchise and why?
To what extent have your existing franchises succeeded?
Does your business comply with the various laws specific to a state?
Are you open to negotiating the terms and conditions of the franchise contract with potential franchisees?
What is the amount of investment you might need to make in order to enter a franchise contract in the near future?
What type of costs will potential franchisees need to incur?
How do you distribute your offerings?
What type of customer base do you plan to target?
How do you strategize introducing new products to the market?
What kind of market research have you conducted so far about new market opportunities?
What type of training do you plan to provide potential franchisees and their employees?
How much cost do you typically incur on such training programs?
What duties and responsibilities do your key management personnel carry out?
What type of business management techniques do you plan to teach your franchisees?
How do you plan to supervise the quality and performance of potential franchisees?
How much do you spend on advertising and marketing your offerings?
What has made your past and current advertising campaigns successful?
Which type of media do you rely on to market your offerings?
I have listed another twenty questions below that I want to ask the franchisees to understand their motivations and concerns.
To what extent do your franchisors support you in running the business?
Describe the advantages and disadvantages of your experience with the franchisors.
Do your franchisors help resolve problems and address any grievances?
Are your franchisors receptive to your ideas and other inputs?
How would you rate the profitability of your franchise(s)?
What kind of revenues do you earn on a monthly basis?
Have your sales and profits been in line with the initial projections provided by the franchisors?
How useful was the training program that your franchisors provided?
Was the training adequate or would you like more guidance in the future?
How would you rate the quality of the franchisors’ products or services?
Have you experienced benefits in terms of costs while running the franchise?
Have the franchisors’ operations manuals been helpful in carrying out the franchise’s daily operations?
To what extent are you able to make business decisions on your own?
Do you have any complaints or suggestions about a particular aspect of the franchise?
Are you satisfied with the results of running the franchise?
Have you encountered any problems or conflicts while doing business with the franchisors?
How effective have the franchisors’ advertising campaigns been in the past?
Have the franchisors provided the necessary guidance in terms of advertising and customer service?
What kind of costs are you currently incurring to advertise the franchisors’ offerings?
Do you have any suggestions about the franchisors’ current marketing strategy?
Explanation:PLATO