A high-value price charged by a firm or individual for anything is known as top dollar. This might be charged by a corporation in order to create value through its pricing. Companies examine their target market and determine whether they are willing to pay a premium price for their product or service. Consumers are willing to spend top dollar for a product if they feel the value they are receiving is worth the price. A high-priced item is likely to be high-quality, which indicates it will endure longer than cheaper alternatives. Its initial cost may be higher, but its cost per usage is lower over the course of its long life. In certain cases, the more costly item is the better deal.