Answer:
Advertisements are communicated through various mass media, such as newspapers, magazines, television, radio, and the internet. The actual presentation of a particular message in some medium is called advertisement.
The female model in this mouthwash ad is a wholesome young woman. In one picture she is holding the product. In the other picture, she is clinging to a rugged young man. Although the model is attractive in her own right, the implication is clearly that she could not have "caught him" without the product's help.
The female model in this next perfume ad has an exotic, sultry aura which is enhanced by the black background. Her lips are seductively pursed and she is whispering to get "someone's" attention.
Companies use many different forms of media to communicate sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards, radio and television ads, digital media (like text messages), email, websites, social media, and so forth.