Question

A marketing plan includes a number of factors, including the marketing mix

What is the marketing mix?
A. A plan for spending money
B. The variables of product, price, place, and promotion
C. Using names and symbols to identify the company's products
O D. How the company intends for customers to view its product
relative to the competition

Answer 1

The variables of product, price, place, and promotion

Step-by-step explanation:

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.