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Walmart carries groceries, electronics, and toys among other products for multiple segments. What is Walmart's segmentation strategy
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Walmart carries groceries, electronics, and toys among other products for multiple segments. What is Walmart's segmentation strategy

User Onkar Kole
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Walmart uses psychographic and demographic segmentation. It understands the psyche of the consumer and knows that the consumer wants everyday goods at the lower possible prices. Hence, Walmart introduced the strategy of EDLP - Every day low prices!!
User Patrick Maupin
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