Answer:
Step-by-step explanation:
There are all sorts of possibilities for, say, inserting new technologies into existing processes. But most of these improvements are incremental. They are worth doing; in fact, they may be necessary for survival. No self-respecting airline, for instance, could do without an application that lets you download your boarding pass to your mobile telephone. It saves paper, can't get lost and customers want it.
But while it's essential to offer applications like the electronic boarding pass, those will not distinguish a company. Electronic boarding passes have already been replicated by nearly every airline. In fact, we've already forgotten who was first.