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______________ can be measured as the income that could have been earned on an asset, based on the potential rate of return that is lost or sacrificed when one alternative use of the asset is chosen over
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______________ can be measured as the income that could have been earned on an asset, based on the potential rate of return that is lost or sacrificed when one alternative use of the asset is chosen over another.

User Soleshoe
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13 votes

Answer:

Opportunity cost

Step-by-step explanation:

Dictionary Definition: the loss of potential gain from other alternatives when one alternative is chosen.

Related back to your question opportunity cost fits this definition.

User StilesCrisis
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