Question

A manufacturer of yogurt found that its product was responsible for a breakout of E. coli. In response, the company issued refunds to consumers who bought its product, and immediately had all of its production plants cleaned and sanitized. In addition, the company donated money to help raise awareness of the disease as well as compensate those who became sick. This is an example of

Answer 1

Crisis management

Step-by-step explanation:

There are times in a business where it is clear and important that something has to be done fast in order to salvage the situation. Taking care of a crisis properly could we could reduce any damages to you or to your business.

In this question we can see that the yoghurt from this manufacturer cost this outbreak. The business had to resort to issuing refunds, donations and compensations to those affected. the reason this was done is to reduce the negativity and damages that has been caused by the consumption of the product and also to reduce negativity that has been spread to the business name.