Answer:
industry conditions tempt competitors to use price cuts or other competitive weapons to boost unit volume.
Step-by-step explanation:
Rivalry refers to the competitions that take place among firms in an industry with the aim of capturing greater market share
rivalry is influenced by :
1. barriers to entry :
If barriers to entry is high, there would be few firms competing for customers, so there would less intense rivalry
2. differentiation of goods in the industry :
If goods are differentiated, goods are unique from that of competitors. so there would be less need for intense rivalry