Question

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package. She chooses thirty-six of her closest friends. Catherine's sample is a _____________.

Answer 1

Convenience sampling.

Explanation:

In Statistics, sampling can be defined as a process used to collect or select data (objects, observations, or individuals) from a larger statistical population using specific procedures.

There are various types of sampling used by researchers and these are;

1. Random sampling.

2. Systematic sampling.

3. Stratified sampling.

4. Cluster sampling.

5. Quota sampling.

6. Convenience (opportunity) sampling.

Convenience sample can be defined as a sampling technique in which the representatives to be used are easily accessible. For example, a researcher using a social media poll such as Twitter polls.

In this scenario, Catherine Chao, Director of Marketing Research, chooses thirty-six of her closest friends to participate in the testing of a new toothpaste package. Thus, Catherine's sample is a convenience sampling.