Question

Jordan had been working diligently to gather as much information as possible about the stores where his firm might put their new line of sports apparel. He was trying to assemble all the criteria he could think of to test each of the stores, but he was feeling more confused than he had been at the beginning. When he was explaining his frustration to Sam over coffee, Sam said, "You're going at the this the wrong way. There's only one question you need to answer." What is that one question?

a. Which store's margins are the most attractive?
b. Which store is not already carrying the competitor's products?
c. Which store will carry the merchandise without having to pay an allowance?
d. Does the brand belong in a particular retail store?

Answer 1

Answer: a. Which store's margins are the most attractive?

Step-by-step explanation:

The purpose of doing business is to make profit so when deciding which stores will be best, Jordan should look at those that would bring in the most profit.

One way of seeing which store would bring in the most profit is to look at their margins. This would show how much they are making and would show Jordan that selling through that store would give them a higher chance of making profit.