Question

You have observed that sales of your main product, alafia bitters , is gradually going down. As the marketing manager of your company, write a report to your superior recommending four methods that could change the situation positively.

Answer 1

Hi, I provided suggestions that could be included in the report.

Step-by-step explanation:

Among the many methods of boosting sales, the following methods are commonly used by marketers:

• Increasing product marketing: this often involves widening out the marketing strategy to include more social media channels.
• Price adjustment: this involves reconsidering the fixed product price in other to incite more demand.
• Rebrand product: this may involve changes in packaging, product features, etc.
• Reevaluate your target customer: this could mean, determining if the product needs to be retargeted towards a different set of customers who are more prone to demand the product. For example, deciding to target older adults than teenagers.