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Starbucks' efforts to expand its distribution beyond traditional outlets, including other restaurant chains, hotels, airlines, universities, and offices, has not been as successful as predicted.

a. Yes
b. No

1 Answer

1 vote

Answer: False

Step-by-step explanation:

Starbucks efforts to expand have yielded fruit as it is now more accessible to its ever increasing customer base which is as a result of the brand's recognition and reputation.

They are now more successful as a result and this is proven by the fact that Starbucks revenue has been rising since 2013 from around $14 billion to $26.5 billion in 2019.

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