Answer:
a channel member bypassing another member to sell or buy product directly.
Step-by-step explanation:
A marketing channel can be defined as the process of developing marketing techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers. There are four (4) main types of marketing channels;
1. Direct selling.
2. Dual distribution.
3. Reverse channel.
4. Sales through intermediaries.
The marketing intermediaries consist of retailers, wholesalers, agents or brokers, franchises, and distributors or dealers in the supply of goods and services to the customers.
The three (3) main functions of the intermediaries includes;
I. Logistical function: it involves assortment, sorting, storing and transportation of goods.
II. Transactional function: it involves an intermediary buying, selling and taking risks with respect to goods and services.
III. Facilitating function: it involves financing, marketing, grading and conducting research on a product or service.
Disintermediation can be defined as a strategic process which typically involves cutting out or isolating one or more intermediary (middleman) such as retailers, wholesalers, banks, agents (brokers), franchises, distributors (dealers) and other third parties from a supply chain, decision-making process, or business transactions.
This ultimately implies that, disintermediation involves a channel member bypassing another member to sell or buy product directly.