Question

Rapida Inc. and Click Inc. are two companies that have been manufacturing typewriters for almost 30 years. Due to the reduced demand for typewriters today, both companies' average return on invested capital is approximately –5 percent. The current industry average is 2 percent. In this scenario, Rapida Inc. and Click Inc. most likely have

Answer 1

The answer is "competitive parity with each other".

Step-by-step explanation:

It refers to spending on a level equal to your opponents, while you spend more on performing than our competition in a competitive edge. The goods offered by the competitors are each were and can easily be swapped with the product.

It is a defensive strategy used by companies, whilst still the financial resources, to protect their image, brand & positioning. A sector where, compared to others in your sector, you achieve ordinary or average results.