Question

Watson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Watson's is currently in the ________ stage of international marketing involvement.

Answer 1

No direct foreign marketing

Step-by-step explanation:

International Marketing

This is simply a type of marketing of different countries as different markets. Each individual nation requires its own marketing strategy. In terms of people and markets based on needs and developing products that meet those range of needs.

The five stages of international marketing involvement includes;

1. No direct foreign marketing

2. Infrequent foreign marketing

3. Regular foreign marketing

4. International marketing

5. Global marketing

No direct foreign marketing stage

A company in this stage of international marketing involvement do not actively grooms or cultivate customers outside national boundaries. Their influence on foreign soils is largely due to its website operation. There are different ways products can reach foreign markets in this stage. It includes;

1. Trading companies

2. Foreign customers who contact the firm

3. Wholesalers

4. Distributors

5. Websites