Question

Sunshine Meals Inc. is a company that sells breakfast foods such as cereals and pancake mixes. The company conducts a study to segment its consumers. It finds the following segments: Segment A: Consists of a small group of individuals who purchase four boxes of the brand's cereal every week. In comparison, the average user consumes one box every week. Sunshine targets segment A by providing them with samples of other Sunshine products with the purchase of one box of cereal. Segment B: Consists of a large number of college students and individuals who have recently begun living on their own and require ready-made mixes as their breakfast solution. Sunshine targets these consumers by providing more variety with pancakes and waffle mixes. Segment C: Consists of consumers who are not consistently buyers. Targeting these consumers could prove a loss for the company.

Answer 1

Answer: Niche marketing

Step-by-step explanation:

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Niche marketing simply refers to the promotion and the sale of a product to a specialized segment in the market. Niche market is the segment of a larger market which has its own unique needs, and preferences.

If Sunshine Meals Inc. begins producing a range of sugar free marmalades to target a small segment of health conscious consumers who would be willing to pay a premium price for products appropriate for their diets, then it's refered to as niche marketing.