Question

A marketing researcher wants to test the hypothesis that, within the population, there are differences in the importance attached to shopping by consumers living in the northern, southern, eastern and western United States. Which statistical test should be used

Answer 1

Answer: Analysis of variance

Explanation:

Analysis of variance is the statistical test that's used in analyzing the differences among means. The analysis of variance is used to determine if a statistically significant differences exust between the means of the independent groups.

Based on the question given, the null hypothesis will be that no difference in the importance that's attached to shopping by the consumers living in different regions in the United States.