Entrepreneurs take the risk on beginning to produce products that they weren't already developing because Entrepreneurs are the types of people who go through trial and error. Because they'll never know if they're on the right track unless they try it. And see what they can do better on and what they can leave the same or do without to make their creation stand out. And without risk there is no innovation also taking on challenges helps point out who are the leaders and the followers. The followers are the ones who are too scared to learn something new.