Question

If a keyword has low search volume in a campaign, the best strategy is to Group of answer choices discontinue using the keyword in the campaign only choose it as a keyword if it has a low CPC lower the bid price in order to increase conversions consider the CPC and relevance of the landing page to determine if that keyword should be chosen

Answer 1

If a keyword has low search volume in a campaign, the best strategy is to

discontinue using the keyword in the campaign

Step-by-step explanation:

Discontinuing the use of the keyword with low search volume will help to find a replacement keyword that is more attractive, broader, or more specific. A keyword can be removed, changed, or updated as the case may be when its search volume is low. A good keyword increases search traffic as the keyword triggers ads to appear for the end-user.