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For several years, Mountain Home University had used IBM computers. Recently, Apple Computers offered them a better machine at lower a price for one of the University's labs; however Mountain Home did not buy them because the _____ costs were too high. Group of answer choices transactional opportunity marginal switching

User DrowZ
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Answer:

switching

Step-by-step explanation:

From the question we are informed about instance where by For several years, Mountain Home University had used IBM computers. Recently, Apple Computers offered them a better machine at lower a price for one of the University's labs; however in this case, Mountain Home did not buy them because the switching costs were too high. Switching costs can be regarded as the costs that a consumer pays due to switching of particular brands or products. Switching costs can appear as effort-based monetary base or time-based. Companies that has difficult-to-perfect products as well as low competition can make use of

high switching costs in order to maximize profits.

User Chrystian
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