Answer:
To put it into simple words: the future of marketing automation is customers centric.
From data collection to lead generation, marketing automation will stay B2B marketers’ favorite in the future. Based on the current analytics, let’s have a look at how automation is driving lead generation today as well as what’s to come.
- It’s going to be all about customers
- Personalization will become even more important
- More Jobs and Activities Will Require Marketing Automation
- Generic Content Will Become Almost Non-Existent
- Marketers Should Stay Current With Marketing Automation for Maximum ROI
Marketing automation is a dynamic field and it will continue to evolve and transform processes in the future. If you in the marketing frontier, and looking to transform your lead generation processes, don’t be afraid to give marketing automation a shot.