Question

Dawn's bridal boutique is having a sale on evening dresses. The increase in consumer surplus comes from the benefit of the lower prices to a. both existing customers who now get lower prices on the gowns they were already planning to purchase and new customers who enter the market because of the lower prices. b. only new customers who enter the market because of the lower prices. c. only existing customers who now get lower prices on the gowns they were already planning to purchase. d. Consumer surplus does not increase; it decreases.

Answer 1

The answer is "Option a".

Step-by-step explanation:

Dawn's bridal shop does have an evening gowns sale. The rise in consumer surplus is attributable to the fact that both existing customers now also have cheaper prices on the robes which previously planned to buy, as well as the new customers who enter the market due to lower prices even as advantages are identical but the prices are cheaper on the same robe. The current product and existing consumers are able t benefit from market sales, thereby increasing the excess of the new and current consumers.