Question

Diego is a salesperson who has been in charge of the Homer Manufacturing account for years. He handles all of Homer's orders and quickly resolves any issues that may come up. On occasion, Diego takes some of the company employees out to dinner and has even given them tickets to local sporting events. Diego is involved in

Answer 1

Answer: b. relationship selling

Step-by-step explanation:

Relationship selling refers to a process by which a relationship is built between customers and salespersons. This works when the salesperson takes an active interest in the life of the customer such that they feel satisfaction.

Diego is a salesperson who sells to Homer Manufacturing. In taking employees of the company out and even giving them gifts, he is building a relationship with them and being involved in their personal life. This is therefore relationship building.