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40 votes
How did the Marvel Cinematic Universe achieve global branding? In your opinion was it because of the superhero theme, or could it have the same amount of success, if it had other stories, themes, movies, etc.?

User Fadwa
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2 Answers

12 votes
12 votes

Answer:

in explanation

Step-by-step explanation:

The Solution. The Marvel Cinematic Universe, perhaps the most successful franchise of all time, strikes the right balance by (1) selecting for experienced inexperience, (2) leveraging a stable core, (3) continually challenging the formula, and (4) cultivating customers' curiosity. The Marvel Cinematic Universeis a collection of movies and television series that tell a singular narrative related to Marvel characters, settings and stories. The MCU is a product from Disney and Marvel that brings us heroes from Black Panther and Doctor Strange to Spider-Man and Iron Man.

User Barkles
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19 votes
19 votes

Answer: I believe Marvel is successful because of a few things: Partnerships, Consumer Products, and themes and attractions. Partnerships have allowed them to branch out and become more known in more places. This connects to Theme parks and attractions, because of their partnerships they were able to do big moves such as these. And consumer products allowed them to sell products that would be interactive and costumes people would come to love.

User Holli
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