Final answer:
The media can contribute to and reinforce stereotypes about older workers through their portrayal in a negative or inaccurate light, selective reporting, and the use of ageist language and imagery.
Step-by-step explanation:
The media can contribute to and reinforce stereotypes about older workers through the portrayal of elderly individuals in a negative or inaccurate light. One way the media can do this is by focusing on the difficulties older workers may face in adapting to new technologies. For example, television shows or movies depicting older employees struggling to use computers or smartphones can perpetuate the idea that older workers are slow to adapt to new technologies.
Additionally, media outlets may disproportionately highlight negative incidents involving older workers. They may emphasize instances where an older worker made a mistake or had difficulty completing a task, while downplaying or ignoring the successes and capabilities of older workers. This selective reporting can reinforce the stereotype that older workers are hard to manage.
Furthermore, ageist language and imagery used in media can contribute to negative perceptions of older workers. Stereotypical portrayals of older adults as forgetful, resistant to change, or unproductive can shape public opinion and reinforce stereotypes.