Answer: True
Step-by-step explanation:
According to Ghemawat, he believed that in the "semi-globalized" world, for businesses to be successful, they will need to pay more attention to the culture differences than paying more attention to the similarities that exist in the cultures.
He believed that distance in international business improves interactive capacities, therefore vinternational trade activities far exceed in volume and occurrence similar interactions at a domestic or local, regional level.