Answer:
Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue.
Lead generation encompasses all activities relating to the identification and cultivation of potential customers. Companies use a variety of sales and marketing tactics to generate leads (as we’ll cover shortly), but one way or the other, it is essential to have well defined processes in place.
Why LinkedIn is good for Lead Generation?
Best LinkedIn Lead Generation Strategies:
- Create an Attractive LinkedIn Profile for Engagement
- Engage and Build Relationships