Question

Powell Lighting was the first company to start selling LED light bulbs in its country—a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Powell Lighting ample competition. In response, Powell Lighting decided to limit its LED light bulbs to outdoor models. However, it ensured that these models were the longest-lasting and lowest-priced on the market. With this innovation, Powell Lighting consistently outperformed its competitors for ten years. In this scenario, Powell Lighting maintained a ________ through its innovative strategy.

Answer 1

Answer: sustainable competitive advantage

Step-by-step explanation:

Sustainable competitive advantages refers to the assets and the abilities of a company that are difficult for others to duplicate and thereby giving the company an edge over others.

Since Powell Lighting decided to limit its LED light bulbs to outdoor models and ensured that the models were the longest-lasting and lowest-priced on the market thereby giving it an edge over its competitors.

In this scenario, Powell Lighting maintained a sustainable competitive advantage through its innovative strategy.