Question

Some industries’ competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson’s in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter’s Five Forces Model? Multiple Choice rivalry among new entrants rivalry among existing competitors threat of substitute products or services buyer power

Answer 1

rivalry among existing competitors

Step-by-step explanation:

The Porters' 5 forces is used to analyse the competitiveness among firms in an industry.

Porter's 5 forces include :

• Competition in the industry : the higher the number of companies in the industry, the lower the power an individual firm possesses. For example, if an industry increases it price, a consumer can easily shift to the consumption of substitutes
• Potential of new entrants into the industry : If there are low barriers to entry in an industry, firms in the industry experience greater competition
• Power of suppliers : the higher the number of suppliers in the industry, the higher the bargaining power of firms in the industry and the greater the power they possess
• Power of customers : the larger the number of customers, the greater the power firms possess
• Threat of substitute product : if there are little or no substitutes for the goods produced by companies, the greater the power the firms possess