Question

Vance, a marketing major, was helping his sister develop her retail shop. Her business was not thriving, and Vance quickly determined that trying to please everyone was pleasing no one. Together they worked out an approach where she would identify groups of customers who had similar needs, and then work with each group to meet their needs. This basic process in marketing is called

Answer 1

"Marketing segmentation" is the appropriate answer.

Step-by-step explanation:

• The technique of dividing large operations into communities having shared requirements, specifications as well as preferences, would be considered as Marketing segmentation.
• However, it is founded upon this notion that within an attempt to maintain their competitive edge as well as improved flexibility, organizations should identify organizational process categories.

Thus, the above is the correct response.