Answer:
Forward channel ally
Step-by-step explanation:
The distribution channel is made up of a network of different players that help in movement a good from the manufacturer to the final consumer.
It is made up of suppliers, middle men, shipping agents, wholesalers, and retailers.
Forward channel ally are the next steps in the distribution channel.
In this instance it is the shipping agent that is supposed to transfer the goods to the wholesalers.
Heavyweight, Inc experiencing disappointing financial results due to the costs associated with shipping its products to wholesalers is a example of forward channel ally cost disadvantage