Answer: making money and/or gaining support for the president
Step-by-step explanation:
In running the program for six months, the producers of the show can be guaranteed a higher viewership which they can translate to increased revenue when they advertise during the show.
At the same time, another reason they may have ran positive coverage of the president was the gain support for them because that is what positive coverage of a person does. When people are shown the good side of a person, they tend to support them more as a result.