Question

Todd Wallace works as the chief knowledge officer for Pennsylvania Lumber Company. He has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Todd determines that the best value he can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Todd adding value?

a. The primary value activity inbound logistics
b. The primary value activity marketing and sales
c. The primary levy outbound logistics

Answer 1

c. The primary levy outbound logistics.

Step-by-step explanation:

Todd Wallace has identified a marketing strategy and has introduced a levy on outbound logistics for its customers. It has introduced a campaign for its customer free shipping on an order of $50 or above.