Question

The owner of Leonardo's Pizza recently decided that Gainesville was too small for his business; he needed to expand. He has decided to open a new pizza parlor in Trenton so new people will be exposed to his famous pizzas, which until recently had only been enjoyed by the lucky people who live in Gainesville. Leonardo is trying to extend the life cycle of his brand so he can be in business for a very long time. Which strategy is Leonardo using to do this

Answer 1

Market Development

Step-by-step explanation:

From the question we are informed about The owner of Leonardo's Pizza who recently decided that Gainesville was too small for his business; he needed to expand. He has decided to open a new pizza parlor in Trenton so new people will be exposed to his famous pizzas, which until recently had only been enjoyed by the lucky people who live in Gainesville. Leonardo is trying to extend the life cycle of his brand so he can be in business for a very long time. In this case, Leonardo using Market Development strategy

Market development can be regarded as growth strategy which involves identification as well as development of new market segments for current products. market development strategy base it's targets on non-buying customers as regards the currently targeted segments. There is also a plan for new customers in new segments. It is another way of expanding sales.