219k views
3 votes
A student organization is developing promotions for its clothing fundraiser. Email blasts across campus will be part of the campaign. The following are subject line features that might explain whether promotional emails are opened: the number of words in the subject line using the recipient’s name in the subject line including humor in the subject line posing a question in the subject line including the name of a well-known community member What type of model could the student group utilize to analyze which features are important for explaining whether someone opens a promotional email

User Jpgeek
by
4.2k points

1 Answer

4 votes

Answer: Logistic regression

Step-by-step explanation:

The type of model that the student group can utilize to analyze which features are important for explaining whether someone opens a promotional email is the logistic regression.

Logistic regression is the regression analysis that's used to conduct in a case whereby the dependent variable is binary.

With regards to the question, the logistic regression can provide the best model which will be used to forecast the most important features for the opening of the promotional e-mail.

User Bytrangle
by
3.7k points