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The evolution of the marketing concept can be explained best by the shift from a seller's market in which demand exceeds supply to a buyer's market in which supply exceeds demand.

a. True
b. False

User Jpwco
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Answer: True

Step-by-step explanation:

The evolution of marketing implies the gradual development with regards to marketing over the years. It is explained as the shift from a seller's market where demand is more than the supply to a buyer's market where the supply is more than the demand.

There are three main stages with regards to the evolution of marketing and these are production concept, selling concept and the marketing concept.

User Darkman
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