Answer: "The characteristics of Broadcast Television
Audio-Visual – this gives television advertising (and TV shows) the ability to tempt, tantalize, and convince by appealing to the human senses of sight and sound.
Live Medium/Informative – News programming dominates broadcast television today."
The writing style should be conversational. Write the way you talk, each sentence should be brief and contain only one idea, we do not always talk in long sentences, be simple and direct, read the story out loud.