Question

Roy Micky wants to open a new nakamal (kava bar) in port villa. He knows he is entering a highly competitive market but is determined to give it a ago as it is something his family have always wanted.

There are 96 other Nakamals in port vila that Roy will have to compete with. In addition to this, he does not have an established presence in the market. There are just 2 of his concerns. The others are required to come from you.

1) List and justify (from an operations perspective) 5 key things that he should consider in setting up his business. In answering this question, this of the different chapters that have ccomprised this course - you should get a point from each chapter. 20 marks

NB : This question is asking for 5 points of concern - each carries 4 marks.​

Answer 1

a) The financial return on investment

b) Demand curve, Is the demand of nakamal is rising or is constant

c) Develop a strategy to create a customer base

d) Devise marketing strategy

e) Value addition in his product and service in order to stand out of others.

Step-by-step explanation:

a) The financial return on investment

b) Demand curve, Is the demand of nakamal is rising or is constant

c) Develop a strategy to create a customer base

d) Devise marketing strategy

e) Value addition in his product and service in order to stand out of others.