Question

Choose the statement that is most correct: Group of answer choices Markets evolve toward greater homogeneity over time. Market segmentation is the search for relatively heterogeneous clusters in a homogeneous market. Most modern marketers reject the idea of segmentation and instead rely on targeting and positioning. A segment is a heterogeneous group of customers, existing and potential, with different needs, values, and responsiveness to marketing variable. Market segmentation is the search for relatively homogeneous clusters in a heterogeneous market.

Answer 1

Market segmentation is the search for relatively heterogeneous clusters in a homogeneous market

Step-by-step explanation:

A market segment defines the group of the customers where the common type of attributes are shared like interest, age, lifestyle, etc. It is applied in the marketing strategies, and its segments in order to help the company for optimizing the product or service that suit to the needs of the given segment

Therefore as per the given options the above should be the answer