Question

You decide to make quality improvements in order to build brand esteem. brian's the site manager is in charge of general operations and employee management, first suggestion for achieving this goal is to fill upcoming staff openings with vet tech; they will cost at least 10% more than current caregivers, but would add strong, tangible evidence of quality. they could wear special name tags to inform customers that they are canine health care professionals.

Another option is to introduce one or more high quality, tangible new products. this approach is riskier beacuse it involves a large upfront investment in inventory and because you have limited experience in retail marketing. but a product development or product diversification strategy would have potential to boost revenues while reinforcing both brand esteem and brand recognition.
how should caninecare ehance its percieved quality?

Answer 1

Canine Healthcare Company

The combination of the two approaches will skyrocket Canine's brand image more than a single strategy. However, the employment of the vet technicians seems like a logical short-term measure. It must be improved by a long-term approach, which involves a high-quality product development or diversification strategy.

Step-by-step explanation:

The introduction of a high-quality, tangible new product is one strategy for improving the brand esteem in the eyes of customers. Product development or diversification strategy enhances brand image, reinforces brand esteem, and increases brand awareness and recognition. Increasing the number of vet technicians employed by Canine Healthcare is another strategy to show tangible evidence of enhanced brand image and quality.