Answer:
The correct answer is complex and it is simply in the explanation below.
Step-by-step explanation:
To begin with, nowadays thanks to the new technologies and the internet every little thing is connected and therefore it is quite easier for the companies to obtain more information about the customers and their likes and dislikes. That is why that now all of the social medias use algorithm that gather the information of the user and uses that to respond with more equal content. So in one part the most important advantage gained by the companies was the recopilation of information of the customer and how to use that in order to create greater marketing campaign that will impact better. As well as the use of all these new tehcnologies that reach everyone at every moment. On the other part, there is so much information that the companies need to higher better professionals in the area and to pay them more. So that consists of more human resources look up and more expenses as well to the international marketing.