Answer:
Use general logic: Data, facts, and reasoned examples can be crafted into logical arguments that convince your audience of your point.
Use syllogism: For instance, one could state that all trees have roots and that a cypress is a tree. This leads to the syllogistic conclusion that a cypress has roots.
Avoid logical fallacies: Make sure your argument, no matter how passionate, doesn’t deviate from its logical core.
Craft an emotional appeal: Humans are emotional animals, and oftentimes emotion overrides cold reason. So try to get them passionate about what your talking about to get them "emotional" about the project.
Apply an ethical appeal: You could start an argument by stating that you personally love animals. If your reader also loves animals, you’ve established an ethical connection with them, and this connection will aid you in your quest to persuade.
Use rhetorical devices: Logos, an appeal to logic;
Pathos, an appeal to emotion;
Ethos, an appeal to ethics; or,
Kairos, an appeal to time.
Step-by-step explanation: