Question

Suppose you work for a marketing consulting firm and you are tasked to determine the proportion of Americans who respond positively to an ad your agency is testing for release. A survey is performed and you randomly select 134 respondents. You input your data into a statistical computing package (like Minitab) and you are given a 95% confidence interval of ( 0.2841 , 0.4472 ). You need to present these findings in the next departmental meeting. What is the correct interpretation of this interval

Answer 1

Answer: A person can be 95% confident that the true population proportion of Americans who respond positively to an ad your agency is testing for release lies in ( 0.2841 , 0.4472 ).

Explanation:

Interpretation for 95% confidence interval:

A person can be 95% confident that the true population parameter lies in it.

here , population parameter = Population proportion of Americans who respond positively to an ad your agency is testing for release.

Required interpretation: A person can be 95% confident that the true population proportion of Americans who respond positively to an ad your agency is testing for release lies in ( 0.2841 , 0.4472 ).