Answer: Downsizing
Step-by-step explanation:
Downsizing refers to the permanent reduction in the labor force of a company. Downsizing is common in organizations as it is associated with failing businesses and economic downturns.
Since the company is going to downsize, it must protect the bottom line and the corporate brand, and pay attention to survivors. The brand of the company should be protected as he downsizing might generate bad news hence it should be protected.